When it comes to shopping, appearances mean a lot.
To me, specifically.
While reviews from friends or trusted brand names do matter...cute packaging or a darling logo make me a little more inclined to purchase certain items especially HBA's, kitchen accoutrement's and especially (though I am somewhat loathe to admit it) WINE
Have been drinking this for a couple of years now. What originally drew me in was the cute label - the cheery little Pomelos clustered on a counter. I wish I had that painting blown up and in a frame for my kitchen! But instead I just feature this wine regularly in my wine shopping list because in addition to the cute label it is deliciously grapefruity and refreshing and quite a bargain.