Wednesday, May 07, 2008

Afternoon Chuckle

Having a company name and logo is all well and good. But your slogan is what really makes or breaks you. Those few words that form a catch phrase or motto of a company give you the best idea of what they're all about. More, I believe than a snappy graphic could.

Especially in this case.

Take this local steel company.

Nice simple name. A nice little folksy image of a crane.

But all it takes is a little slogan thrown on there... let you know they would probably be a lot of fun to work with!


Jenn said...

Mr Crack says "A dry crack is a happy crack" :)I still laugh when I think of that sign!!

Megan said...


Anonymous said...

That is fantastic.

Given the nature of our current jobsite, we often see trucks drive by with slogans such as "we're #1 in the #2 business" and "we'll take crap from anyone."

You gotta love a good slogan.

eileen said...

I love it!

Random Musings Of My Life said...

Ok funny story about this...
I worked for the largest international silicone company the US. the plastic silicone not the boobie kind.
Anyways thier slogan was
"Got Silicone?"
Like the milk add? Anyways I never really "got it" until one day in my free t-shirt from a charity event as I was running on the treadmill with DD"s did I REALLY get it...
Some really strange looks that day

Anonymous said...

Ever seen (or heard of) "BungHole Liqours" in salem?

their slogan is "We're not #1 BUTT we're right up there!"

haha.. always a good laugh.